Facebook is dead.. Not in India

Let me sum up the Social Media scene in India for you in 1 word. FACEBOOK.

If you read this and think I'm getting my facts from 2012, you're most definitely a digital marketer. And/or you're getting your facts from the U.S, as do the most of us.
Still confused? Here's the Social Media scene in India:
Facebook is for everyone, everyone is on it. Myspace is for no one, no one is on it. Instagram is to upload selfies to Facebook. Twitter is for celebrities, mini celebrities, wannabe celebritites or those who well, have way too much free time on the internet. Google+, everyone is on it but nobody knows it. Blogspot is for the Digital marketers, nobody else reads these. Flicker, Pintrest, Reddit, Tumblr, What are those?? And LinkedIn is for when you are looking for a job. And even if you're active on all these, or say even 2 of these, Facebook is almost always the common factor.

The switching costs are just too high. Sign up, create a profile, explore, get used to the UI, find friends, wait for friends to join, figure out the network, download the app. That's too much work. Even if you have nothing better to do, that is too much work.
Even if you do make the switch, it's way too hard to let Facebook go. It's too juicy, cos EVERYONE is already on it. There's too much happening for you to let go. Even with them snooping and experiments on us, we don't care. Most don't even know.

"Get the looks, get the likes" - A radio campaign by one of the top e-commerce fashion stores, phones with dedicated Facebook keys, mobile service providers offer free Facebook, anything else on the internet is charged, but not Facebook. That's how alive it still is in India and there is way too much happening for it to die.
Not anytime soon at least.